Especially in this turbulent time where some used-to-be major companies are falling apart, it is very confusing to the investors and the general public as to which are the firms to trust. So a good reputation/image plays an important role in helping the investors. In fact, the article published in the Straits Times on 22June09 has outlined and reinforced the importance of investor relations management for companies. A timely reminder indeed. What do you think.. Check up this article : Hard economic times are, ironically, the best times to launch an aggressive PR campaign. When times are challenging, often one of the first decisions a company will do is to cut cost and stop all marketing; when in reality, it is the most important time to attract attention to your products/services/businesses. The cost of marketing is lower but the impact may be bigger. As the saying goes, "when all is quiet, even a pin drop can be heard". http://www.stratagemconsultants.com/index.php/en/blog-talk/34-prmedia/117-pr-in-challenging-times