with the price reduction. Its UI design is still impressive. And their marketing plan worked out well. They made those fans pay the premium for the virgin product and lifted the brand image of Apple.

Lots of new smartphones with better spec are releasing to the market in september and october, so Apple just position themselves in a better position for Xmas shopping frenzy.

The problem is the At&T with 2-year contract. After all this something nice to have, not must have ...