Almost all happiness studies show that experience increases contentment far more than purchases do, and young people intrinsically understand that, fueling an experience economy. Working at Starwood Hotels after college, Hyman learned that the most effective way to earn customers’ loyalty was to get them to have their honeymoon at one of the company’s properties, so she created a wedding registry of experiences such as snorkeling and zip-lining instead of objects like decorative bowls and china sets. A survey conducted last year by the marketing firm Havas Worldwide found that only 20% of people in industrialized countries disagreed with the statement “I could happily live without most of the things I own.” “You can only Instagram your new carpet once,” argues Hyman, “whereas you can take photos of every meal, every vacation, every rented dress.” We’ve moved from conspicuous consumption to conspicuous experience.
in·trin·sic
inˈtrinzik,inˈtrinsik/
adjective
adjective: intrinsic
-
belonging naturally; essential.
"access to the arts is intrinsic to a high quality of life"
-
(of a muscle) contained wholly within the organ on which it acts.
Origin
late 15th century (in the general sense ‘interior, inner’): from French intrinsèque, from late Latin intrinsecus, from the earlier adverb intrinsecus ‘inwardly, inward.’
|
