all I know is that years ago 国家出版总局 has had its rules and even list of the translation of such names. for example, you will not see
啃泥地(Kennedy)，积架(Jaguar)，碧咸(Beckham)，钱尼(Cheney)，or 莫三鼻给(Mozambique)之类的翻译 in Mainland China。