有網友提起Walmart的例子:他們不同意實行政府提出的最低工資,政府就不讓他們開,那我們就不能買到便宜東西了。為什麼一些城鎮死命不讓Walmart 進來,要進來也只能少數。原因之一是怕他們壟斷。Walmart到處那些小店肯定關門了,因此不利於自由競爭。想象一下最後全國就剩下Walmart一家了。大概低價也完了。好在我們現在還有Costco, Target…
有美國人把Walmart 形容得很壞, 權且一笑。
他們就是這麼幹的!
1. move into an area and under price everyone for a while, even if in the short term you loose a little money.
2. once customer base grows and the word of mouth free advertising has made you the first thought of store when people want something, you slowly raise prices.
3. continue to have low price "draws" to keep the mental picture of you as being the low price store. Because of their public image even in poor economic times they are seen as the poor persons friend.
4. keep most employees at part time to save on benefits and wages.