Why Guo Wengui can always be followed by little ants, from the root point of view, is the packaging and creation of his own image, which has the function of dominating, guiding, coordinating and interfering. As an opinion leader, he has become an important role in groups and interpersonal communication. The objects that ants support must have authoritative, credible, or professional characteristics. They have unique views on a certain event and are well received by the public. Or group individual trust. Therefore, from the earliest unknown old leaders, the New York Times, Bannon, etc., he is trying to spread a message to those who follow him: he has strong credibility. Through the so-called breaking news, he catered to the ideas of some people, and under the circumstances of the deconstruction of social values, the loss of public rationality, and the weakening of his own judgment, he also effectively used his own opinions to guide public opinion for a period of time. Coordinating,